German quality meets Indian culture and way of life – that’s the moment when fresh ideas can be put into practice. So it is now for the first time that the India Summer Festival takes place in Karlsruhe, from 15 – 16 July, in parallel to Karlsruhe’s Pre-Festival (Vor-Fest). PTV Group supports the accompanying cultural and business programme.
Thanks to the excellent German-Indian cooperation, the event organizers have been able to set up an appealing and varied programme. The event will be kicked off with a one-day conference „Make in India Mittelstand Kongress“ at Karlsruhe’s Chamber of Industry and Commerce on 14 July where renowned entrepreneurs and business partners will share their knowledge and expertise regarding the development of the Indian market. They will report on how they succeeded in establishing business relationships and winning lucrative contracts in India.
Dr.-Ing. Thomas Schwerdtfeger, former PTV Board member and co-founder of PTV Group will also provide first-hand information on and insight into the Indian market. From PTV’s office in Dubai, he now manages PTV’s business activities in the Middle East, North Africa and India. In close partnership with the Freiburg-based service agency Let’s Bridge IT, specializing in IT and in doing business in India, and its experienced managing director Iris Becker, as well as Karlsruhe’s India Board Network with Mayor Frank Mentrup as mentor and speaker, PTV Group has been able to intensify existing contacts and initiate new business contacts. As a member of the delegation from Baden-Wuerttemberg, Schwerdtfeger also accompanied Winfried Kretschmann, Prime Minister of the State of Baden-Wuerttemberg, on his journey to India.
Sustainable urban development
Sustainable Urban Development – Intelligent Solutions for the City of the Future in the fields of Mobility, Water, Waste and Energy (Smart City) – was one of the main topics discussed during the delegation’s stay in India. Intelligent development of cities and their infrastructure is required in order to be able to cope with record urban growth. Both India and Germany are concerned about developing cities in a way that ensures sustainability – be it with regard to infrastructure or the use of intelligent traffic management systems. PTV’s mobility experts from Karlsruhe offer highly innovative solutions designed to tackle these sustainability issues and are already involved in many different projects (software, consulting, services) in India.
Iris Becker explains: “PTV is one of the close partners of the City of Pune and the State of Maharashtra. We are very pleased about the great personal commitment from Schwerdtfeger and his team in the field of Smart Cities and Electromobility and are looking forward to future opportunities and new projects.
Immersion in Indian culture
Chief organizer Martin Wacker and his team at Karlsruhe Event GmbH have put together a varied programme. The citizens will have the opportunity to get to know the Indian culture and way of life in a very authentic way. India will present itself as a holiday destination and visitors can immerse themselves in the world of spices.
They can find out more about partnerships, such as activities initiated by ZKM, and attend workshops on ayurvedic diet, meditation and yoga. The workshop programme is organized by the Santulan Health Centre (= Balance) and its spiritual master and ayurvedic doctor Shriguru Balaji També and his son Sanjay. Indian dance, bollywood shows, fireworks and lots of music complement this unique festival.
The programme was presented to the public at the premises of PTV Group that is sponsoring the programme. Wacker emphasized: “The festival DAS FEST would no longer exist without PTV that helped us solve emerging safety issues thanks to their pedestrian simulation software.”